Big Data


Big Data really is a big deal. However, don't just collect data for the sake of collecting it. If you do, you'll end up with a massive digital graveyard. To get the most out of your data, you need to have a clear plan in place for how you will manage and use your data along with a goal for what you want to accomplish with it. Remember, unlike wine, data doesn't get better with age. So if you have invested resources to collect, store, and report data, then you need to put your data to work to get the most value out of it.

The organizations need to have processes, systems, and tools in place to help them turn raw data into useful and actionable information. Do you have the right tools in place to get the most out of your channel data? Can you turn your channel data into channel intelligence? We at eSoft will help you to make the most of Big Data.


Our offering include:
  • Analytics based on exploratory and Data Discovery approach.
  • Real-time analytical information and predictive/prescriptive models for better decision making

The underlying core concept of our service is the use of data events that produce semantic information based on rules/patterns for identifying events of significance. The data layer is the engine driving this Analytics platform. Applications (models, rules, KPI and dashboards) in areas of customer retention, segmentation, risk analysis, pricing and cross sell / up sell. It helps improve customer centricity and reduces time to market.


Our solutions generate actionable insights on lead generation and help in
  • Customer retention
  • Managing loyalty programs

eSoft will make use of tools such as Hadoop, Spark, Hive, Pig and the visualization tools such as Tableau & Gephi.